Before we start our discussion upon the social media shakedown let’s discuss about the social media and its role in business trends. If we take some overview of social media responsibility to business and organizations than we come to know that social media is becoming a couch or phrase that is being pitched around a these days. Media is like an Instrument or devises to communicate like radio, newspaper. Likely we can say that social media is a social way or medium to communicate with people. Social media is the boost for the people which give the power to them. Like a weapon social media is used to protest against the anti-social movement with cooperating organizations and government. If we concern about the role of social media in business perspective so the social media platforms and proposals is still not omnipresent, but there are some industries and business organizations who are being assist from the social media by many of ways like by promoting their business apps and product inauguration using social media web sites.
How social media reflects to the business
These social media web sites have become a most promoting way to maintain the relationship between business as supplier and buyer as customer. When any crisis session comes towards the companies that time companies and business organizations have to respond to their market regulars. During this moment some social media websites may also become a way to amplify the rumors against the business organizations. These are social media shakedown to the business organizations that can reflect the position of industry in the market. There are some ways that could be used by social media for the shakedown
- By amplifying the rumor about business organizations in a violated way.
- By spreading the negative brand stories whether they were true or not.
- By making organizations quick responsive for any business crises.
- It may be the violated way that can detach the people with human experience.
- Many social media web sites like face book, twitter often uses appalling reviews of products.
- Defense against the negative reviews: - it is the responsibility of business organizations that they should spend the attention on writing of verified and correct reviews about the app product and current running business strategy in the market.
- Escaping from the debate violated issues: - it’s all upon the business organizations that whether they are ready to faze the controversial issues or they want to escape from this. This strategy would be called as fight or flight. If you as a business organizer feeling well then either you should able to tackle the controversial issues or you can stay far away.
- Always be connected with constant contact: - A responsible business holder must to keep aware to their customer with current business strategy and product up gradations. If any issues are rising about the customer service so it should be your responsibility to keep update your business client with current company affairs and whatever frequently changes have made in business strategy.
- Try to keep situation under control: - business organizers should be able to receive at least some complaint that could be sort-out by their end. It means that business holders should tightly clutch of what they could manage and control.
Summary:- it is necessary to all small and large business organizations that if they want a positive assessment from the social media and want a good results for their present and future so they have to maintain a good bonding between customer and social media itself.